Thursday, 21st September 2023 is World Alzheimer’s Day – an international campaign to raise awareness and highlight issues faced by people affected by Alzheimer’s. This year’s campaign, ‘Never too early, never too late’, focuses on risk factors and the crucial role of risk reduction in staving off, delaying or potentially even preventing Alzheimer’s disease and other forms of dementia.

To mark this important month, we want to bring to life the stories of those living with, or who are affected by memory loss or dementia, and share the important part music can play in dementia care.

If you’re someone who has used our personalised Playlist Maker, for yourself or a loved one, you’ll know that a particular song can bring back treasured memories or clear visions from the past.